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Real Estate Portal Transformation

Dubai Real Estate Agency - Real Estate

Dubai, UAE
February 2023 - August 2023
Real Estate
Top 3
Rankings
For competitive Dubai property keywords
+350%
Organic Traffic
From 3K to 13.5K monthly
+200%
Inquiries
From 180 to 540 monthly
AED 12M+
Property Sales
Attributed to SEO

Background

A Dubai real estate agency had a dated website that was hurting their business. The site was slow, not mobile-optimized, and buried on page 5+ of Google results for key terms like "Dubai properties" and "apartments for sale Dubai". They were losing high-value leads to competitors with better online presence.

The Challenge

Outdated website with poor UX, ranking on page 5+ for important keywords, and losing leads to competitors

Our Approach

  • Conducted technical SEO audit and competitive analysis of top real estate portals
  • Designed modern, user-friendly website optimized for property search and lead capture
  • Performed extensive keyword research for Dubai real estate terms
  • Created comprehensive content strategy around Dubai property market insights
  • Optimized all property listings with SEO-friendly descriptions and structured data
  • Implemented advanced lead capture and CRM integration

Implementation

  • 1
    Rebuilt website with Next.js for speed and SEO, reducing load time from 9s to 2.3s
  • 2
    Created intuitive property search with filters for location, price, property type
  • 3
    Optimized 500+ property listings with unique descriptions and schema markup
  • 4
    Published 60+ in-depth articles about Dubai property market, buying guides, and area reviews
  • 5
    Built neighborhood pages for all major Dubai areas (Dubai Marina, Downtown, JBR, etc.)
  • 6
    Implemented WhatsApp chat integration and lead forms capturing 2.5% of visitors

The Solution

Complete website redesign with modern UX, comprehensive SEO strategy, and content marketing focused on Dubai property market

Outcomes & Results

Achieved Top 3 rankings for "Dubai properties", "apartments for sale Dubai", and 50+ other high-value keywords
Organic traffic surged from 3,000 to 13,500 monthly visitors (350% growth)
Property inquiries increased from 180 to 540 monthly (200% growth)
Website conversion rate jumped from 0.8% to 2.5% due to better UX
Generated AED 12M+ in property sales directly attributed to organic search
Reduced bounce rate from 72% to 38% through improved user experience
"

"The new website and SEO strategy completely transformed our business. We went from invisible to competing with the biggest real estate portals in Dubai. Inquiries tripled and sales followed."

Ahmed Al Blooshi
Managing Director
Dubai Real Estate Agency

Final Results

  • Top 3 rankings for competitive keywords
  • 350% increase in organic traffic
  • 200% increase in property inquiries
  • Website conversion rate improved from 0.8% to 2.5%
  • Generated AED 12M+ in property sales

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