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Restaurant Chain Local SEO Domination

UAE Restaurant Chain - Food & Beverage

Multiple UAE Locations
May 2023 - November 2023
Food & Beverage
50+
Local Rankings
#1 positions across UAE
+400%
Website Traffic
From 2K to 10K monthly
+250%
Store Visits
Significant foot traffic increase
4.8★
Avg Rating
1,200+ new positive reviews

Background

A restaurant chain with 8 locations across UAE was struggling with local visibility. Despite having quality food and good locations, they were invisible in local searches. Competitors appeared first for "restaurants near me" and location-specific searches. They needed to dominate local search results to drive more foot traffic to all their locations.

The Challenge

Poor local search visibility across multiple locations, losing customers to competitors appearing in "near me" searches

Our Approach

  • Audited and optimized Google Business Profile for all 8 locations
  • Created location-specific landing pages for each restaurant
  • Implemented local citation building across UAE directories
  • Developed review generation strategy to build social proof
  • Created location-targeted Google Ads campaigns
  • Built content strategy around local food trends and UAE dining culture

Implementation

  • 1
    Completely optimized all 8 Google Business Profiles with photos, menus, hours, and regular posts
  • 2
    Built dedicated landing pages for each location optimized for "restaurant in [area]" searches
  • 3
    Listed business in 50+ UAE local directories and review sites
  • 4
    Implemented automated review request system generating 150+ reviews monthly
  • 5
    Launched geo-targeted Google Ads for "restaurant near me" and cuisine-specific searches
  • 6
    Created blog content about UAE food culture, special events, and seasonal menus

The Solution

Comprehensive local SEO strategy with Google Business Profile optimization, location-specific content, and paid search campaigns

Outcomes & Results

Achieved #1 local ranking for 50+ location-specific searches across Dubai, Abu Dhabi, and Sharjah
Website traffic increased from 2,000 to 10,000 monthly visitors (400% growth)
Foot traffic increased by 250% tracked through Google Business Insights
Collected 1,200+ new 5-star reviews bringing average rating to 4.8 stars
Local search impressions grew from 15K to 180K monthly
Google Ads generated 3.2x ROAS with consistent customer acquisition
"

"We dominated local search after working with Innovate Digital. Now when people search for restaurants in Dubai, Abu Dhabi, or Sharjah, we appear first. Foot traffic has increased dramatically."

Khalid Al Mansouri
Operations Manager
UAE Restaurant Chain

Final Results

  • 50+ #1 local rankings across UAE
  • 400% increase in website traffic
  • 250% increase in store visits
  • 4.8 star average rating across all locations
  • 1,200+ new positive reviews

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